Digital Transformation Examples for Business Success

The technology stores all the data in the cloud, freeing organizations from the hassles of downloading heavy files, finding IT experts, or manually updating their programs. For instance, whenever a system tends to create or alter a service, the API-based integration finds the desired app from the vast database based on its API and integrates it into the service. Thus, it allows member-based organizations to create new services or features by choosing the right application from the unified system.

If you run a business, you know that the biggest challenge is always to win and retain customers. She creates contextual, insightful, and conversational content for business audiences across a broad range of industries and categories like Customer Service, Customer Experience (CX), Chatbots, and more. The launch of the new portal has led to a decrease in the number of support calls and an increase in satisfaction scores, due to enhanced usability and efficiency. The digitization of the automotive industry has the potential to generate significant value for both industry and society. Digital transformation can create value for the automotive industry by breaking the mold of the entire automotive value chain as it creates greater efficiencies and cost savings.

E-book: Choosing the Right Metrics for Enterprise IT

With the help of these tools, you can process payments and invoices, automate reporting and invoicing, and examine your accounting anytime anywhere. Google Drive, Dropbox, Sync and iDrive are some free and paid tools offering cloud storage services. Organizations committed to transformation must be agile, which in part means eliminating as many manual tasks as possible through automation technologies such as robotic process automation. Rather, its entire focus should be on using technologies to support organizational objectives and achieve better performance.

  • While there’s no question that technology goes hand-in-hand with digital transformation, there are other essential considerations that must come first in a digital transformation strategy.
  • Companies give up traditional ways of doing business and are getting ready for experiments like adding AR capabilities to their online stores.
  • Digital transformation happens when companies adopt digital technologies to create innovation, improve business processes, and offer better value to their customers.
  • Contact NeoITO professionals who have built successful digital transformation tools.

If you don’t have a dedicated internal team to create and manage your CMS, it might be worth bringing in an expert agency dedicated to building your ideal website and customer experience. You will get access to a wider market and will reach more customers from various fields. Though your digital transformation strategy will closely depend on the company’s specific demands and challenges, we can throw light on the constants that all businesses should take into account in the initial stage. It is not an exception when companies take basic digitization for the transformation process when they, for example, convert analog data into digital formats. Intensifying your processes by moving databases and archives into the digital realm is important, but it won’t help you meet the requirements of the customers that have long been there. In manufacturing, digital transformation has brought companies new methods for production, as well as for supply chain management and logistics.

Don’t count out efficiency plays

Building on a modern technology stack, the company used big data and machine learning to better understand customers. It brought in the talent required to build personalized apps, adopted cloud computing and implemented agile software development and DevOps practices, including the use of open source software. After the company’s stock price plummeted in 2008, Domino’s implemented a multipronged initiative aimed at revamping its menu and at using technology to increase agility.

Examples of successful digital transformation tools usage

Marketing technology, or martech, is a crowded business arena, with more than 8,000 product offerings. To earn loyalty and build a better customer experience, you should keep innovating. Quickly expanding businesses that require a scalable solution frequently go for  Xero or QuickBooks Online.

Successful Digital Transformation Examples

Just look at Blockbuster Video for a prime example of digital transformation failure. CRM tools are essential for understanding customers and providing customer-centric services and customized offers. The data is utilized to improve customer service and product development to meet consumers’ evolving demands. As the name suggests, employee self-service technologies enable workers to access job-related and, in particular, HR-related information and services through web-based portals. These platforms create digital workplace experiences that help reduce friction for workers seeking such information and services, speed the delivery of the information and services, and reduce the costs of doing all that. Success is also more likely when organizations scale up their workforce planning and talent development (Exhibit 3).

Examples of successful digital transformation tools usage

Given the scale and complexity of digital transformation, measurement is critical to ensure that all the expense and effort of digital investment are paying off with improved performance. CEOs should monitor five broad markers to assess the organization’s digital progress accurately (Exhibit 1). Through decentralized decision-making, cross-organizational teams, and cross-team empowerment, Agile promotes a culture that enables swift implementation of digital transformation strategies. Blockchain is a digital ledger that securely records transactions across multiple computers. It can provide a reliable, verifiable record of contracts, approvals, and other data entries. In the context of digital transformation, it can enhance transparency, improve security, and automate various processes.

How digital transformation impacts businesses?

The company focused on more powerful data analytics, updated its e-commerce strategy, and created stronger digital marketing campaigns. The effective use of digital consumer data helped Nike to open concept stores, create more membership opportunities and improve the customer experience both online & apps. The cloud has emerged as an essential platform for businesses to remain competitive during the COVID-19 pandemic. Cloud platforms offer benefits such as scalability, cost savings, data security, and workflow.

Examples of successful digital transformation tools usage

Institutions across the financial sector, such as Wells Fargo and Bank of America, have automated transactions, even as this has required handling major security and compliance issues. The fascinating aspect of this example is that instead of one limited instance, retail banks have undergone a rolling adoption of digital transformation over the last three decades. As noted, the adoption process is more careful since there are privacy considerations regarding patient data, but still, the new solutions are now becoming ubiquitous. Digital transformation is a serious step in the development of a business that requires substantial human, financial, and time resources. In today’s competitive business world, standing still is the same as going backward. On the flip side, a business that consistently improves and adapts is better positioned to succeed.

What is the role of artificial intelligence (AI) and machine learning in digital transformation?

Creating an extensive and empowered IT department that collaborates with marketing counterparts to attract new and existing customers was also critical to the company’s digital transformation. Digital transformation entails a lot more than just implementing digital technology. If there’s one thing to learn from the many notable examples of digital transformation success, it is how having the correct organizational practices in place is imperative for winning at such initiatives.

Examples of successful digital transformation tools usage

Adobe changed its business model from selling boxed software to providing cloud-based subscriptions. A successful digital transition produced Adobe Creative Cloud and Document Cloud, raising revenue and improving customer experience. If you are looking to introduce scalable, productive and best digital tools for business, we can assist you create a customer-centric digital transformation tool.

What are digital transformation tools?

Using this information, associations can improve their digital transformation strategies to become more successful and efficient. AR uses mobile technology coupled with real-time data to generate visual graphics. This blended view offers a virtual glimpse of the systems that help operators and customers in different capacities. AR allows entrepreneurs to evaluate 3D virtual models of new products, which can be easily modified without having to develop a prototype.

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